Having successful corporate training programs is an essential part of any company’s success. When you provide great training material in your programs for your employees, you will be equipping them with the proper information and skills that they will need to excel in their work. This article will give you 8 reasons why you should use videos for corporate training programs, the types of training videos you can use, and some of the best examples that will inspire you to create your own.
What is Corporate Training?
Corporate training refers to the set of educational activities and resources that are designed to improve the knowledge and skill attainment of employees so that they can perform their job at the highest level.
While this definitely helps employers, it is also highly beneficial for employees as well because it helps them obtain important skills and information so that they can progress in both their professional and personal lives.
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5 Benefits of Having Corporate Training Programs For Businesses
1. They improve the performance of your employees.
The main benefit for incorporating corporate training programs is to improve the performance and productivity of your employees. When you can execute great training programs, it can do exactly that.
This training equips your employees with all of the knowledge and skills they will need to do their best in their role and to contribute positively to your company.
When they are armed with this expertise, they will be able to deliver high quality work at a fast turnaround rate as often as possible.
2. They help employees become more engaged with their work.
Employees that are engaged become more in their work. Through corporate training, you get to constantly engage your employees and allow them to engage back as well.
There is an open communication which allows for shared opinions, comments, feedback, and news. This keeps your employees up to date with what is going on in the workplace.
Because of training, they get to care more about their role and are more willing to commit a lot of time and energy for the success of the company.
3. Corporate training programs allow you to track your employees’ progress.
When you use eLearning for your corporate training, you will be able to track the skills and progress of all the employees that go through it.
You will have access to insightful reports that let you know if everyone is up to date with their training sessions. Being able to track your corporate training can help you improve upon it for future sessions.
This is because you can be able to identify which topics or lessons that employees are engaging with the most and the least. With that, you can improve your training content based on this information, so that your training programs will become better overall.
4. Training programs help eliminate weaknesses that employees have.
Corporate training creates awareness in all of your employees. It can bring up any weaknesses or gaps an employee may have early on. It is good to identify these as early as possible so that you can immediately help them improve upon these.
This can lead to better performance and overall development as they will not just improve on their strengths but also reduce their weaknesses.
5. Corporate training can increase the morale and motivation of your employees.
When you provide great corporate training materials and programs for your employees, it shows how much you are willing to invest in them.
It helps create a supportive and open learning environment for everyone and shows employees they are valued. This brings a higher sense of satisfaction in their work and motivates them to do their best.
8 Reasons Why You Should Use Videos For Corporate Training Programs
1. Corporate training videos are cost-effective.
Training with instructors for lectures consumes not just a lot of time, but also a lot of money and resources like travel or printing costs.
When you use videos for corporate training, you will not need to allot any budget for someone to train your employees. Since the video is already recorded, you just need to assign a venue where employees can watch and digest the video.
You will only incur a one-time cost to create these videos and once they are done, you can use all these different videos for a long time and for all types of employees.
2. Videos are flexible and easily customisable.
One main reason videos are great for corporate training programs is that you are able to customise them the way you want them depending on certain topics or employees.
They can accommodate different learning styles which is important when you have a lot of employees. You can easily adjust your content to suit certain styles and even blend them with other offline materials you have.
The flexibility of these videos make them useful and effective for the future when you decide to revise or add more concepts to your training.
3. Videos can be accessible anytime and anywhere.
When you use videos for corporate training, you will not have to encounter any problems regarding schedule and venue conflicts.
Managers can record videos for a training session and then make them easily available to employees whenever or wherever they have the time to watch them. These videos can even be uploaded on the company’s website.
Videos can be accessed anytime and even everywhere. Employees can simply just press play whenever they are ready for training without having to worry about anything else.
4. Videos do a great job of engaging viewers.
Video content can offer much better engagement compared to other types of content like photos and text. According to Forrester Research, employees are 75% more likely to watch a video instead of reading documents, web articles, or emails.
Employees are more likely to enjoy their training when you have well-made training videos. These videos make the learning process more engaging, productive, and enjoyable for them.
5. Viewers are more likely to retain information that is presented through videos.
When companies try to solely use traditional methods for training their employees, it does not take long for most of them to forget the information that was presented during the sessions.
A study has shown that employees will have forgotten 65% of what was covered in training after just 7 days and after 6 months, they will have forgotten 90% of the material that was covered.
However, if you use videos for training, they will have an easier time retaining information since it also stimulates them visually and they can have opportunities to go back and rewatch any parts they might have forgotten.
6. You can easily share videos.
Since the training videos you created can be entertaining, informative, and engaging, your employees can not just share them with other employees but even their friends and family if you upload it on video platforms.
Having these videos reach other employees and people outside of your company can give you free positive exposure which is always nice to have.
7. Training videos allow everyone to be more productive at work.
Traditional methods for training which require lectures involve taking employees out of their workplaces for a long presentation that can take hours or even whole days.
This means holding off on other tasks that need to be accomplished or having other team members do extra work to cover for them.
When you use videos for training, no one has to go away from their workplace. The employees who will need to train can just watch the right videos whenever they are free so that they will not waste any work or time.
8. Videos can offer an effective way of explaining what your company and its offerings do.
If you are training your employees to use your product or software that may be complicated to them initially, having videos ready can help make them understand it in an easier and more concise way.
Preparing explainer videos or product videos about how to use your products or software tools can definitely make training a lot easier. They can have access to these videos as soon as possible to immediately get a deep understanding of how your offering works.
6 Different Types of Corporate Training Videos You Can Use
1. Live action explainer videos
Live action explainer videos feature real people who simulate potential scenarios and also include a story or narrative as well.
These scenarios will be what the employees will usually expect or face during their work. This gives them the necessary knowledge and preparation for situations that they will expect frequently.
You can create effective and entertaining live action videos for training as long as you have enough time and budget to prepare for it accordingly.
When you have great performers, high quality cameras and locations, your employees will see that you have invested a lot into training them to become better.
2. Animated videos
Animated videos like whiteboard animations have become one of the most common forms of corporate training videos. This is because they involve simple designs and animations which makes it easy and affordable to create.
Even if they are simple, they still do a great job of conveying information and making complex topics easier to understand to employees and clients.
Animated videos are great for introducing new processes, products, or services because they get to simulate how these products look even if they are still in development.
3. Screencast videos
Screencast videos is a recording that shows the computer screen of an instructor that will talk about the specific topic for your training. These screencasts are a great way to train employees if you have a software program as your product.
You can also use these videos if your company uses a specific software to handle tasks like sales, marketing, or distribution and you will need your employees to be familiar with the program as they will use for most of their work.
Make sure that the video is easy to understand so that employees can smoothly follow the steps they have to take and remember the important features they have to note.
4. Talking head videos
Talking head videos feature experts talking directly in front of the camera to give pieces of advice and guidance to the employees in training.
These videos are especially relevant and effective when the person that is presenting to the camera holds a specific significance to the company and to the employees in training.
The presenters can be a senior leader or manager in the company or an industry expert about the specific topic you are training for. This lets viewers connect emotionally with the speaker as if they are speaking to them directly.
5. Microlearning videos
Microlearning videos are short videos that communicate bite-sized information to the employee. What makes this video type so effective is that it focuses on one single tip, topic, action, or information.
This makes the content easily digestible and makes it easier for the viewer to retain the information. Also, since these videos are just short, anyone can just easily go back to it or even watch it again immediately.
To make sure that these videos can be as effective as they can be, you will need to serve them to the viewer at the specific moments where the information is needed.
6. Interactive videos
Interactive videos make the viewers follow an interactive video path as they watch the video. These video paths are triggered by interacting with the video through selecting choices or actions when prompted.
Interactive training videos offer a more exciting alternative to the usual training methods that other companies use. It is a great way to capture and hold attention and to keep employees engaged in training.
Not only do these videos engage viewers regularly by making them active participants in the video, but they also help keep the content relevant to them because their choices affect where the video will be going.
5 Best Examples of Effective Videos For Corporate Training Programs
This training video made by Canity is able to communicate its information in just less than 90 seconds. It focuses on how to deal with customers that are angry and vocal to your employees.
It uses animation to simulate the situation and also adds graphics and text to place an emphasis on the important parts of the instructions in the video.
Video Link: https://www.youtube.com/watch?v=rt1DEkxVbds
2. Ohio State University
The Ohio State University created a training video that details everything that students need to do when they encounter an active shooter in the school’s premises.
The video includes a dramatisation of certain events and also includes narrations from police officers on the specific instructions that people should follow when facing this situation.
Video Link: https://www.youtube.com/watch?v=9Z9zkU–FLQ
IBM’s training video offers a slightly different approach compared to the tradition ways of creating training videos. It doesn’t just present the specific thing that needs to be learned, but also the reason why you should learn it.
It covers how teams in the workplace can conduct a stand-up meeting as well as the reason why this can be an effective option for everyone.
Video Link: https://www.youtube.com/watch?v=oHcmLKroPqw
Chick-fil-a created a talking head training video that focuses on the values of service and hospitality in their restaurant chains.
The presenter in the video is one of the senior consultants of the company and also presents himself in a way that is aligned with their values of hospitality. He also talks about employees in a way that shows that they are all equal and valued.
Video Link: https://www.youtube.com/watch?v=5kNZhz_KQ1Q
5. Metro Email Service
Metro Email Service created a corporate training video that took a literal and humorous approach on teaching employees how to protect their emails.
They created a live action video that made emails feel real by personifying the email delivery system with a human delivery man. It shows how you should take care of your emails so that they do not run the risk of catching a virus.
Video Link: https://vimeo.com/131663127
All of these different training video examples show you that there isn’t one fixed way of creating them. As long as you decide to use videos, you will be able to have a lot of different choices depending on topics or lessons you want to teach your employees.
If you need any help in creating great videos for your corporate training programs, then our team at fewStones can help you out.