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behind-the-scenes business

5 Behind-the-scenes Video Ideas For Businesses

When you have video marketing goals that are focused on showcasing your personality, humanising your business, and presenting yourself as authentic to your customers, the best videos that can achieve these are behind-the-scenes videos. While these videos should not prominently feature your products or services compared to other video types, they provide more value in

logistics industry warehouse

10 Examples of Great Videos in the Logistics Industry

In the logistics industry, there is a constant state of evolution and innovation with regards to more efficient moving of products that you want business and consumers to know about. Video is an excellent way to communicate your message. In this article, we will share 10 examples of great videos in the logistics industry. We

logistics company warehouse

5 Videos a Logistics Company Needs

As a logistics company, it is important that you can create marketing materials that can be effective, engaging, and entertaining for your target audience. With videos, you will be able to achieve all of these marketing goals so that you can have a wider reach and more clients to work with. This article will tell

7 Video Marketing Statistics to Convince Your Boss to Invest

Video marketing is already known to be one of the most effective ways to market a company, regardless of its size, target market, or offerings. Even though almost every marketing practitioner is aware of this development, there are some that are still hesitant to fully commit to video marketing. This article will list down the

7 Videos That Went Viral and Why

When you plan out your video marketing campaigns, one of your primary goals that you want to achieve is making sure that your video gets a lot of views so that you can generate more brand awareness while also reaching out to more consumers. If you are able to create a viral video, you can

producing videos

10 Successful Videos With Emotional Appeal

Creating videos that resonate with audiences can be a challenge, especially if you want to make something that everyone will remember for a long time. One of the most successful ways to achieve this is by creating videos that engage with viewers on an emotional level. When you have emotional videos, consumers will view your

laptop watching video

6 Ways to Use Videos to Attract New Hires

Videos can have a lot of different uses for a company. Usually, videos are used to market your brand to targeted clients and customers because they are the external stakeholders that will have a huge impact directly towards your business. However, another way video can be used is to help your company attract new hires.

leaning in headshot pose

12 Best Poses For Professional Headshots

Professional headshots are a great way for everyone in your company to showcase your best selves. There are a lot of factors you have to think about when shooting for your headshot, so it is important that you take care of these to get a great photo. While it is important to think about your

corporate headshot set up

10 Things to Avoid For Corporate Headshots

The day when your company holds the photoshoot for your corporate headshots should always be a date you should carefully think about in advance. There will be a lot of moving pieces between your team members and the corporate photography team that you will hire. This means you should both carefully plan out everything so

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