Corporate world is constantly changing, and success hinges on your people. How to do that? Train your team effectively. One powerful tool for achieving this is through corporate training videos. In this article, we will provide all the necessary info you need to start creating your own — the what, why, and especially the who — professional corporate training video production company you should hire.
What is a Corporate Training Video
A corporate training video is a visual tool designed to educate employees within a company on various topics relevant to their roles and responsibilities. These videos typically cover a wide range of subjects, including onboarding procedures, product knowledge, compliance training, and professional development.
Corporate training videos utilize multimedia elements like narration, visuals, and animations to present information in an engaging and easily understandable manner. This approach enhances learning retention and contributes to improved employee performance.
Benefits of Corporate Training Videos
- Flexibility: Employees can access training materials at their convenience, accommodating various schedules and remote work setups.
- Catering to Learning Styles: Corporate training videos cater to auditory, visual, and kinesthetic learners, effectively addressing different learning preferences.
- Consistency: By delivering standardized training content, videos maintain uniformity across the organization, ensuring all employees receive consistent instruction.
- Cost-effectiveness: Compared to traditional methods, corporate training videos eliminate expenses such as venue rentals, travel, and instructor fees, resulting in significant cost savings.
- Easy Updates and Scalability: Videos can be effortlessly updated and scaled to meet evolving business needs, ensuring ongoing relevance and adaptability.
Types of Corporate Training Videos
Corporate training videos serve a variety of purposes and are utilized across various departments and functions within organizations. Here are some common types of corporate training videos:
Onboarding Videos
Onboarding videos introduce new employees to the company culture, policies, procedures, and expectations. These videos help new hires feel welcome and prepared for their roles.
Product or Service Training Videos
Product or service training videos provide information about the features, benefits, and usage of products or services offered by the company. These videos are beneficial for sales teams, customer service representatives, and clients.
Compliance and Regulatory Training Videos
Compliance and regulatory training videos cover topics related to legal regulations, industry standards, and company policies to ensure employees understand and adhere to relevant guidelines. Examples include safety procedures, anti-discrimination policies, and data privacy regulations.
Soft Skills Training Videos
Soft skills training videos focus on developing interpersonal skills such as communication, teamwork, leadership, and time management. These videos help employees improve their professional competencies and interpersonal relationships.
Technical or Skill-based Training Videos
Technical or skill-based training videos offer instruction on specific job-related skills or tasks, such as software tutorials, equipment operation, or technical procedures. These videos enhance employees’ job proficiency and efficiency.
Leadership Development Videos
Leadership development videos provide guidance and strategies for leadership roles, including topics like effective delegation, conflict resolution, and performance management. These videos support the growth and development of future leaders within the organization.
Diversity and Inclusion Training Videos
Diversity and inclusion training videos address topics related to diversity, equity, and inclusion to promote a more inclusive work environment. These videos promote awareness, sensitivity, and respect for different perspectives and backgrounds.
Sales Training Videos
Sales training videos equip sales teams with product knowledge, sales techniques, objection-handling strategies, and customer engagement skills. These videos help sales professionals improve their selling abilities and achieve better results.
Customer Support Training Videos
Customer support training videos assist customer support representatives in handling customer inquiries, resolving issues, and providing excellent service. These videos cover communication skills, troubleshooting techniques, and product knowledge.
Employee Wellness and Development Videos
Employee wellness and development videos focus on promoting employee well-being, mental health, and personal development. These videos may include topics like stress management, work-life balance, and self-care strategies.
Best Practices for Corporate Training Video Production
When you’re teaming up with corporate training video production companies, it’s vital to stick to some smart moves that’ll really boost learning and keep learners engaged. Here are some top tips to remember:
- Use the ‘KISS’ method — Keep it Short and Sweet. Make sure your videos don’t drag on. Aim for around 2 to 10 minutes tops. Get to the point fast and cut out any fluff. Keep things focused on what the training’s all about.
- Keep the tone friendly and approachable. Imagine you’re chatting with a colleague rather than delivering a formal presentation.
- Use nice visuals and graphics to make your points stick. Well-made diagrams, illustrations, and animations can really help viewers understand complex stuff better. Just don’t go overboard and clutter the screen.
- Make sure your videos are accessible to everyone, including those with disabilities. Provide closed captions, transcripts, and alternative formats as needed.
- Add in some interactive bits like quizzes and prompts. It’ll keep people engaged and help them remember what they’ve learned. Plus, throw in a few quick tests to make sure things are sticking.
- Make sure every part of your video ties back to what you’re trying to teach. Keep reminding viewers of the main goals so they know what they’re aiming for.
- Before finalizing your videos, test them with a small group of users to gather feedback and identify any areas for improvement.
- Encourage viewers to explore additional resources or participate in follow-up activities to reinforce learning beyond the video.
Hiring a Professional Corporate Training Video Production Company
When it comes to outsourcing your corporate training video production, choosing the right company is crucial. Here are some key factors to consider:
Experience and Expertise
Look for a company with a proven track record in corporate training video production. Check their portfolio to see if they have experience in your industry and if their style aligns with your vision.
Complete Video Services
Find a company that can handle every step of the video-making process, from planning and writing to filming and editing. This way, you won’t have to deal with coordinating different companies.
Quality of Work
Assess the quality of their past projects. Look for videos that are well-produced, visually appealing, and effectively convey the intended message.
Collaborative Approach
Opt for a company that values collaboration and communication. They should be willing to listen to your ideas, provide suggestions, and work closely with you to achieve your goals.
Technology and Resources
Ensure that the company has access to the latest technology and resources necessary for producing high-quality videos. This includes professional-grade equipment, skilled personnel, and editing software.
Cost and Budget
Consider your budget and compare quotes from different companies. Keep in mind that while cost is important, it should not be the sole determining factor. Focus on finding a company that offers good value for your investment.
Reviews and Testimonials
Research online reviews and testimonials from past clients to gauge their satisfaction with the company’s services. Positive feedback is a good indicator of reliability and professionalism.
Timeline and Delivery
Discuss timelines and delivery schedules upfront to ensure that the company can meet your deadlines. Clarify expectations regarding revisions, feedback, and final deliverables to avoid any misunderstandings later on.
Corporate Training Video Production Process
Creating effective corporate training videos involves several key steps to ensure the delivery of engaging and informative content. Here’s an overview of the typical production process:
Preproduction Planning
Establish goals and objectives, gather content with subject matter experts, plan interactive elements such as quizzes (optional), and ensure alignment with instructional objectives.
Example: Before creating a series of safety training videos for a manufacturing company, the production team collaborates with safety experts and HR managers to define specific learning objectives, identify key safety procedures to be covered, and plan interactive quizzes to reinforce knowledge retention.
Scriptwriting
Develop a detailed script with input from writers, instructional designers, and subject matter experts, incorporating interactive elements as needed.
Example: For a customer service training video series, the scriptwriters work closely with customer service trainers and role-playing actors to develop realistic scenarios and dialogues that address common customer issues and demonstrate effective problem-solving techniques.
Storyboarding
Create a visual outline mapping out the sequence of scenes and key visuals for the video.
Example: When creating an onboarding video for new employees, the production team sketches out a storyboard outlining the sequence of scenes, including shots of the company’s office space, introductions to key team members, and demonstrations of essential tasks using animated graphics.
Filming and Editing
Conduct filming sessions with proper lighting and sound, and edit footage or animations to create the final video product.
Example: During filming, the production crew captures footage of employee demonstrations and interviews using professional cameras and audio equipment. In post-production, editors splice together the best takes, add background music, and insert animated overlays to enhance visual appeal.
Adding Interactivities (Optional)
Incorporate interactive elements such as quizzes, polls, or prompts to enhance viewer engagement and reinforce learning objectives.
Example: In a compliance training video for a financial institution, interactive elements such as pop-up quizzes are inserted at key points to test employees’ understanding of regulatory requirements and reinforce the importance of compliance in their daily tasks.
Quality Control
Review the video for accuracy, consistency, and overall quality to ensure it meets the desired standards.
Example: Before finalizing a series of product training videos for a sales team, the production team conducts thorough reviews to ensure that all information presented is accurate, consistent with brand guidelines, and aligned with the company’s messaging.
Distribution
Choose the appropriate platform for hosting and delivering the video, such as an internal learning management system (LMS) or video-sharing platform.
Example: Once the videos are completed, they are uploaded to the company’s internal learning management system (LMS) for easy access by employees. Additionally, selected videos may be shared on the company’s intranet or social media channels to reach a wider audience.
Evaluation
Monitor key performance indicators (KPIs) like viewer engagement and completion rates to assess the effectiveness of the video, and gather feedback for future improvements.
Example: After the release of a new employee training video series, HR managers track key performance indicators (KPIs) such as viewer engagement metrics and completion rates to gauge the effectiveness of the training content. Feedback surveys are also distributed to gather employee input for future improvements.
Key Takeaways
- Corporate training videos are essential for business success and employee growth.
- The quality of training videos is crucial to the effectiveness of achieving organizational goals.
- Be selective in choosing the right corporate video production partner to ensure the quality of your training videos.
- Follow best practices in creating corporate training videos to achieve the best results.
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