If you’re a business owner looking to enhance your brand with corporate videos, you’re in the right spot. Here, I’ve compiled a list of corporate video types, why they’re essential for your business, and how to get started creating them.
1. Product Showcase Videos
Product showcase videos are short promotional videos that highlight the features and benefits of a specific product or service.
Benefits:
- Showcases product features in an engaging way
- Helps potential customers visualize product usage
- Increases brand awareness and product visibility
Materials You Need:
- High-quality camera or smartphone with video recording capabilities
- Lighting equipment for well-lit shots
- Props or accessories to enhance the presentation of the product
Product showcase videos are ideal for e-commerce websites, social media platforms, and trade shows. By demonstrating the product in action and emphasizing its unique selling points, these videos can effectively persuade potential customers to make a purchase decision.
2. Explainer Videos
Explainer videos are short animated or live-action videos that succinctly explain a concept, product, or service in a clear and engaging manner.
Benefits:
- Simplifies complex ideas or processes for easy understanding
- Captures viewer attention and maintains interest
- Increases viewer retention and comprehension compared to text-based explanations
Materials You Need:
- Script outlining the key points to be explained
- Voiceover narration or on-screen text
- Animation software or video editing tools for creating visuals
- Background music or sound effects to enhance engagement
Explainer videos are commonly used on company websites, social media platforms, and during presentations to introduce new products or services, educate customers about features or benefits, or clarify frequently asked questions. They are particularly effective for startups or businesses introducing innovative solutions in competitive markets.
3. Testimonial Videos
Testimonial videos are recordings of satisfied customers sharing their positive experiences and feedback about a product, service, or brand.
Benefits:
- Builds trust and credibility by showcasing real customer experiences
- Provides social proof to potential customers, influencing their purchasing decisions
- Humanizes the brand and creates emotional connections with viewers
Materials You Need:
- Camera or smartphone for video recording
- Microphone for clear audio capture
- Release forms from customers granting permission to use their testimonials
- Editing software for trimming and polishing the final video
Testimonial videos are effective on product pages, landing pages, and social media channels to reassure potential customers about the quality and reliability of a product or service. They can also be used in email marketing campaigns or as part of a sales presentation to overcome objections and encourage conversions.
4. Behind-the-Scenes Video
Behind-the-scenes videos provide viewers with a glimpse of what goes on behind the scenes of a business, including production processes, team interactions, or event preparations.
Benefits:
- Promotes transparency and authenticity, helping to build trust with customers
- Humanizes the brand by showcasing the people behind the product or service
- Increases engagement and interest by offering exclusive insights into the inner workings of the business
Materials You Need:
- Camera or smartphone with video recording capabilities
- Access to various areas of the business premises for filming
- Release forms from employees featured in the video
- Editing software for adding captions or music if desired
Behind-the-scenes videos can be shared on social media platforms, company websites, or in email newsletters to give customers a sense of connection and involvement with the brand. They are particularly effective for businesses in creative industries, such as fashion, food, or entertainment, where the production process can be visually appealing and intriguing to viewers.
5. How-To/Instructional Videos
How-to or instructional videos are step-by-step tutorials that demonstrate how to perform a specific task or achieve a particular goal.
Benefits:
- Provides valuable information and guidance to viewers
- Helps customers understand how to use products or services effectively
- Establishes the business as an authority in its industry and nurtures customer loyalty
Materials You Need:
- Script outlining the steps of the tutorial
- Visual aids such as screenshots, diagrams, or props
- Screen recording software for software tutorials
- High-quality camera or smartphone for recording demonstrations
- Editing software for adding text overlays or annotations
How-to videos are commonly found on YouTube, company blogs, and product support pages. They can address common customer queries, offer troubleshooting tips, or showcase creative uses for products. For businesses selling complex products or services, instructional videos can be invaluable in helping customers overcome challenges and make the most of their purchases.
6. Company Culture Videos
Company culture videos offer a glimpse into the values, work environment, and employee experiences within a company.
Benefits:
- Showcases the unique identity and personality of the company
- Attracts top talent by highlighting a positive and inclusive workplace culture
- Engages current employees and fosters a sense of belonging and pride
Materials You Need:
- Camera or smartphone for video recording
- Access to different areas of the workplace for filming
- Interviews with employees to capture their perspectives and experiences
- B-roll footage showcasing daily activities and team interactions
Company culture videos are effective on career pages of company websites, recruitment platforms, and social media channels. They can help prospective employees get a sense of the company’s values, team dynamics, and work culture before applying for a job. Additionally, sharing these videos internally can strengthen employee morale and reinforce the company’s core values.
7. Event Highlight Reels
Event highlight reels are condensed video summaries that capture the most memorable moments and key highlights of an event, such as conferences, trade shows, or product launches.
Benefits:
- Provides a quick overview of the event’s key moments for those who couldn’t attend
- Showcases the energy and excitement of the event, encouraging future attendance
- Highlights key speakers, sessions, or activities to generate interest and engagement
Materials You Need:
- High-quality camera or smartphone for capturing footage
- Tripod or stabilizer for steady shots
- Audio recording equipment for clear sound quality
- Access to event locations and sessions for filming
Event highlight reels are perfect for sharing on social media platforms, event websites, and company newsletters. They can attract attention to upcoming events, promote event sponsors or partners, and serve as valuable content for post-event marketing efforts. Additionally, including testimonials or interviews from attendees can provide social proof and encourage others to participate in future events.
8. Animated Videos
Animated videos use illustrations, graphics, and motion to convey information, stories, or concepts in a visually engaging and dynamic format.
Benefits:
- Captivates and entertains viewers with vibrant visuals and imaginative storytelling
- Simplifies complex ideas or processes through creative visualization
- Appeals to a wide audience, including children and adults, with versatile animation styles
Materials You Need:
- Animation software or online animation tools
- Script or storyboard outlining the storyline and visual elements
- Voiceover narration or background music for added impact
- Access to graphic design assets or the ability to create custom illustrations
Animated videos are versatile and can be used across various platforms and industries. They are commonly found in educational content, explainer videos, and marketing campaigns. Businesses can leverage animated videos on their websites, social media channels, and email newsletters to communicate brand messages, introduce new products or services, or engage with their audience in a fun and memorable way.
9. FAQ Videos
FAQ (Frequently Asked Questions) videos provide answers to common queries or concerns that customers may have about a product, service, or company.
Benefits:
- Addresses customer inquiries proactively, reducing the need for individual customer support
- Builds trust and confidence by providing transparent and helpful responses
- Improves customer satisfaction and loyalty by resolving potential doubts or hesitations
Materials You Need:
- List of frequently asked questions gathered from customer inquiries or feedback
- Clear and concise answers prepared in advance
- Recording equipment such as a camera or smartphone with good audio quality
- Editing software for trimming and organizing the video content
FAQ videos are best suited for product pages, customer support portals, and social media channels where potential customers may seek information about a product or service. By addressing common concerns in a video format, businesses can streamline the customer journey, alleviate uncertainties, and facilitate informed purchasing decisions. Additionally, embedding FAQ videos on relevant webpages can improve SEO and website usability by providing valuable content to visitors.
10. Video Ads
Video ads are short promotional videos created to market a product, service, or brand to a targeted audience, typically with the goal of driving awareness, engagement, or sales.
Benefits:
- Captures viewer attention with dynamic visuals and compelling storytelling
- Conveys brand messages effectively through audio-visual elements
- Generates higher engagement and conversion rates compared to traditional text or image-based ads
Materials You Need:
- High-quality video footage or images showcasing the product or service
- Catchy script or storyboard outlining the ad’s storyline and key selling points
- Voiceover narration or background music to enhance the ad’s emotional appeal
- Access to advertising platforms such as social media networks or video hosting sites
Video ads can be distributed across various digital channels, including social media platforms (such as Facebook, Instagram, and YouTube), streaming services, and websites with video ad placements. They are effective for promoting product launches, seasonal sales, or special offers, as well as for building brand awareness and attracting new customers. By targeting specific demographics and interests, businesses can maximize the impact of their video ad campaigns and achieve their marketing objectives.
Final Note
You can try these types of corporate videos for your business, tailored to your needs and goals. However, it’s important to consider hiring a professional corporate video production team to ensure high-quality, converting videos for your business.
