Today, one of the most effective types of videos for digital marketing is motion graphics. They take the idea of infographics a notch higher by adding motion effect.
People prefer motion graphics in Singapore because they capture more attention compared to simple text or blog posts on the same subject.
Besides, they help to clear the limitations that come with shooting live-action videos. In this post, we will dig deeper and tell you more about the benefits of motion graphics and how to select the best firm to work with in Singapore.
What are Motion Graphics in Singapore?
Motion graphics combine animation, graphics, digital footages, and audio to create a type of digital video. By using effects of colour, layouts, images and styles, the videos make it easy to relay your messages in a simplified yet effective way.
The process of creating motion graphics starts with crafting static graphics. Then, the graphics are given time movements that help to tell the story of interest.
Voiceovers are also added to help the videos convey the message of interest. The ultimate product is an easy-to-absorb type of digital video with a specific beginning and an end. Motion graphic videos are very useful in adding flavor, especially to presentations. They are also recommended for finishing flairs to live-action videos.
In most cases, motion graphics come with unique benefits. If you have information that is too complex to present using still images such as infographics, motion graphics will come in handy. They are very effective because they can present different images and employ audio and videos to provide a bigger picture.
Because of the visual and audio effects, they are considered more memorable compared to texts.
Common Applications of Motion Graphics
Like other types of videos, motion graphics can be used in different ways to communicate specific information to the target audience. Here are the most common areas where you can apply them:
- On video and movie titles: Many marketers use motion graphics on titles to serve as introduction. They help to make videos to look more attractive and encourage viewers to watch to the end.
- Logo graphics: If you have a logo or website, adding motion graphics will make it stand out. This method is used to increase click-through rates in digital marketing.
- Social media: Today, people rely on social media for most things, including entertainment, news, and tutoring. To make your content more attractive, drive traffic and conversions, you can add motion graphics.
- Information sharing: If you intend to share or convey information in a simplified yet effective way, one of the best methods to achieve the goal is using motion graphics. The video allows you to convert ideas into animation and to add other features to make the information acceptable and easy to understand.
Benefits of Motion Graphics in Singapore
Motion graphics are an effective method of storytelling because they engage both auditory and visual receptors. But these types of videos also come with additional benefits, including the following:
- Cheap and easy to prepare: When you compare other videos such as live-motion videos to motion graphics, you will realize that the latter is cheaper. Besides, it is less complicated and can be created faster. This makes motion graphics very effective, especially when you want to put through an urgent message to a specific audience or working on budget.
- Attractive: When you run ads that are designed using motion graphics, they appear more attractive compared to plain text ads. This is very important in attracting more traffic to a specific point, such as a landing page.
- Effective in brand recognition: Because motion graphics are eye catching, the message you want to send through easily sticks in people’s minds. This means that your clients will easily recognize your brand when they see the motion graphics on different platforms.
To enjoy these and other benefits, the secret is identifying and working with the best motion graphics Singapore.
The good thing about video production professionals in Singapore is that they also deliver their services even in other South-East Asian countries such as Vietnam, Indonesia, Thailand, Hong Kong, Malaysia, and the Philippines.
How to Make Motion Graphics Work for You?
When you decide to use motion graphics, the first step is creating the best videos. The best way to craft winning videos is by working with experts. But you need to do more when it comes to motion graphics. Here are some tips:
- Take time to understand the target audience. This means that you will be able to craft a storyline that the targeted audience can easily associate with.
- Share the videos in multiple platforms. Once you have created a great marketing video, using it on your website alone is not enough. Instead, you should share it in multiple platform including social media and guest pages, among others. The focus is increasing reach to the target audience.
- Make motion graphics mobile friendly. Today, most people use mobile devices such as smartphones and tablets, to access marketing information. Therefore, making the video mobile-friendly will increase reach and drive more conversions.
- Be Consistent in creating motion graphics for your brand. Although motion graphics are very attractive, you cannot rely on a single video only. Instead, you need to be creative and create the videos regularly for the target audience. This will make your target audience to keep coming back for more.
Tips for Picking the Best Motion Graphics Firm in Singapore
To create impressive motion graphics, one needs specific video production skills. For example, one needs to be a pro in using software such as Adobe Photoshop, Cinema 4D, Maya 3D and After Effects.
Therefore, the best way to craft winning motion graphics is by using professionals. Here are some useful tips for selecting top motion graphics Singapore.
- Look for the professionals licensed to offer their services in your area. The best motion graphics firm to contact should have authorization to offer their services in your country.
- Use referrals to know which motion graphics Singapore firms are committed to delivering customer value. If you have friends with amazing motion graphics on their websites, consider seeking referrals from them. However, it is still prudent to carry due diligence on the recommended firm to establish if it will deliver value to you.
- Work with professionals with vast experience in video production. Only go for the top motion graphics experts that have impressive experience in similar tasks. Ask the firm to provide a number of links to recently completed videos. If the motion graphics the firm has been creating are impressive, go ahead and use its services.
- Ability to create different types of videos for your brand. Although the marketing content of interest is motion graphics, it is important to cast your eyes wider. The firm you contract should also be able to create other types of videos including live-action videos, 2D animation, photography, corporate videos, explainer videos and TVCs.
To take advantage of the growing demand for videos in the digital marketing niche, you should start using different types of videos.
Besides, make sure to identify and work with top motion graphics Singapore firm that has demonstrated the commitment to customer value. Do not settle for any videos for your digital marketing; go for the best.