Video marketing is not just the now, but it is also the future. It will continue to make waves and marketers should know how large they are and why they should ride it. Video marketing is one of the most powerful marketing trends and 2023 will see it become even more effective. It is important that you take advantage of the success that videos give you so that you can ensure the success of your marketing efforts. This article will cover the 7 reasons you should be investing in video marketing in 2023.
Why You Should Invest in Video Marketing in 2023
1. Consumers still love consuming videos over other content types
People love watching videos and would prefer consuming video content over other content types. Video marketing is the perfect opportunity to give consumers what they want while also creating something that is beneficial for your business.
Videos are entertaining, informative, and easy to find. This makes it the most viable option for brands and content creators to reach a large amount of potential customers.
Since audiences are already open to watching videos, all you need to do is create a video marketing plan with the right strategy and content. When businesses don’t utilise video marketing, they are at a huge risk of missing out on a large audience that are already open to consuming video content.
2. User-generated videos continue to dominate social media feeds
What makes videos so special is that there are so many different video types that people can watch and create. One of these notable video types on social media is user-generated content.
User-generated video content involves real consumers talking about the products and the content that they like. These videos can be demonstrations, testimonials, or reviews of your product made by consumers.
Since these videos aren’t directly made by brands, they feel more authentic and trustworthy to consumers. You can leverage these videos by featuring positive user-generated videos on your website and social media accounts.
You can also collaborate with well-known content creators by sending them your products directly so that they can easily create user-generated video content for you. Usually, the best content creators will still remain unbiased and have honest opinions even when a brand sends their products for them to review.
3. Audiences love to watch videos on different platforms
Another reason that makes video marketing so exciting is that audiences love watching videos on multiple different platforms. Gone are the days where people only spent time watching videos on one specific video platform like YouTube.
Audiences have become more scattered because of the different content that an individual social media platform offers. Creating successful videos on all of these platforms will help you achieve a lot of online success in 2023 and beyond.
You can find great video marketing opportunities on platforms like YouTube, TikTok, Facebook, Instagram, Twitter, Vimeo, and LinkedIn.
It is important that you follow the specific video guidelines so that you can optimise your videos for each platform.
4. Search engines still love to feature video content
Another great reason for marketers to invest in video marketing in 2023 is that search engines love videos as much as consumers. Search engines like Google favour high-quality videos by highlighting them on the first page of results.
Videos also help you generate organic traffic to specific landing pages or articles that you want consumers to see. Incorporating relevant videos into website pages can boost the position of your links in search results.
For example, you can include product videos or testimonial videos for a specific product page. This provides more information for customers that want to learn more about your products and also improves the page’s SEO ranking.
5. Videos do a great job of establishing and maintaining relationships with customers
Creating high-quality video content won’t just achieve your business goals but it will also get you closer to your customers. The best videos are able to provide value for consumers whether their goal is to inform, educate, or entertain.
Through videos, you get to communicate with your audience and generate engagement for your brand. This is a great way to establish and maintain relationships with your customers.
Constant communication and engagement through video marketing make you more dependable, honest, and trustworthy. This is something all customers look for in 2023 and beyond when wanting to have a long-term relationship with a company.
6. Videos help you generate more conversions
Nowadays, before consumers purchase products, they want to do as much research as they can. They need to know everything about the product like its features, benefits and how it works.
When you get to communicate all of that information in a quick and simple manner, you will be able to generate more conversion quickly. Doing something as simple as including a video on your landing page can increase your conversion rate by at least 80%.
Helpful and informative videos like product demonstrations, product reviews, and testimonial videos can be what can finally push consumers into becoming actual purchasing customers. Remember to include these pages on landing pages and specific product pages.
7. Video content will continue to grow even more in the future
Video marketing is such an exciting prospect for marketers because of how it continues to evolve and improve in 2023 and beyond.
There will be more technological advancements which will lead to more video types and making them more accessible to everyone. In the future, brands will get to utilise more video technologies like live streams, virtual reality, augmented reality, 360-degree videos and so on.
You should also take note of other popular video marketing trends in 2023 like vertical videos and short-form videos.
Video marketing constantly evolves and grows so you should make sure you invest in it as soon as possible before you get left behind. Hopefully all of these reasons mentioned can finally convince you to try your hand at video marketing.
If you need any help with your video marketing efforts, then our team at fewStones can help you out. With fewStones, you get to work with a team full of experienced video professionals.
You can get a free instant quote on all of our video production services by clicking here.