It’s nearly the end of the year, which means it’s time to prepare your marketing strategy for 2023. Video content is replacing traditional web content, privacy concerns are increasing, and sales funnel marketing is transitioning. We’ve compiled the digital marketing trends for 2023 based on various trusted research sources and our own experience with B2C and B2B clients.
Marketing spending has reached its highest level in the last decade. According to The CMO Survey, marketing budgets are returning to pre-pandemic levels. As compared to last year, marketing executives indicate their budgets have grown 11.8%. It is predicted that marketing-related spending will increase annually over the next decade.
How do marketers spend their budgets? Through influencers, SEO, and content, they are investing in video marketing, brand building, customer relationships, and improving their online presence. Let’s take a closer look at the eight hottest digital marketing trends for 2023.