Channel diversification is one of the key trends in video marketing. To reach audiences across the new social landscape, marketers must diversify their platform mix.ย
Each social channel has unique targeting advantages, so publishing across multiple channels is crucial to growing, converting, and retaining your entire audience. You must be present on all platforms where your audiences are conversing online if you want to engage with them.
There are several platforms with diverse audiences, such as TikTok, Snapchat, and Pinterest, which offer marketers a low-cost opportunity to grow their business. Social platforms are increasingly common among users of all ages, although typically dominated by younger generations.ย