Video marketing is one of the most important, if not the most important forms of marketing your company can use to reach and engage with your target audience.
There is a lot of evidence to support the fact that videos are more shareable than other forms of online content. Just consider the fact that over 100 million hours of videos are watched every single day through Facebook, and you will understand why video is considered vital to success.
However, just knowing it is the most effective way to market your business doesn’t make it the easiest strategy to implement. There are a lot of things you need to consider. For instance, you need the right and best technology, including the best editing software to bring it all to life. Above all that, though, you need the right idea to start with.
If you are not familiar with video production or the technology and skills involved, any attempts you make at producing your own are unlikely to be productive or fruitful. Therefore, so many hire a professional video production company.
Perhaps you are still on the fence, we’re going to tackle the question “why hire a video production company?” in the following post.
As equipment and technology keep evolving, the software and hardware available to anyone just about anyone keeps getting better.
This is one of the reasons you may wonder why hire a video production company instead of doing it yourself. As we noted at the outset, just because you can do something, just because you can physically make a video, doesn’t mean it’s going to be a particularly good one.
If you are looking to create a video that you want to use to engage with your target audience and attract interest in your brand and eventually sales, you will want it to be the highest quality possible.
Rather than investing in all the important equipment and software and training to use it all so that you can make videos with high production values, why not hire a professional team instead.
Video production companies already own the right equipment and software and know-how to produce great videos.
Understand the Importance of Lighting and Sound
Opening the above point, a little further, yes, we all know how to point and shoot using the various devices we have close to hand in our lives.
However, there is a lot more to it. As an amateur, you are unlikely to understand just how important lighting and sound is to the overall quality of your video production.
When shots are not properly lit, it can ruin the whole look and feel of your video. There is a fine balance and it’s something that experts only understand fully after many years studying and practicing their craft.
The same could be said for sound. You want your audience to hear what is being said if there is dialogue, don’t you? Therefore, it is important to address the question of why hire a video production company.
Creative Ideas and Concepts
Beyond the technical side of things, there are further reasons to consider why you should hire a production company.
For instance, one of the most crucial parts of making a video is thinking up a creative concept that will work within your budget and offer you fruitful results. As a video production company spends their working life involved in this kind of work, they know what is possible and what’s not and will be able to envision creative concepts and ideas you couldn’t.
Not only that, but they are in the unique position to have a unique perspective of your company, brand, or project looking at it from the outside in and will be able to offer a fresh take on your message.
So, why hire a video production company? To get the benefit of their creative juices.
Expertise in Marketing
It’s not just their creativity and understanding of the equipment and software they are using that you want the benefit of. Particularly if you are looking to produce a marketing video.
Video production companies are skilled marketers and know to create a video that will provide you with the best returns on the investment you put into it.
Quicker Production and Turnover Speed
Without the relevant experience using the equipment and software necessary to make a high-quality video, you would need to spend lots of time learning new skills. All of which can take you away from what you are best at and what you should be concentrating on – your business.
So, why hire a video production company? It’s quicker and more efficient. Not only do they know their way around the tools of the trade, but they will also have processes and procedures in place that they follow on all projects they undertake.
This means they can work efficiently and produce a finished product in a much quicker timeframe than you would ever be able to do it yourself.
Eliminates Interruptions to Your Business
This next point has been touched upon above but also deserves to be highlighted separately. Unless you are involved in video production, any time you spend on a video production effort is time spent away from what you do best.
Regardless of whether you personally take on the responsibility or you leave it to one of your members of staff, there will be a noticeable drop in the flow of work.
To avoid the additional overtime, stress, and drop in production quality and quantity, therefore, hire a professional video production company.
There is no question about it, video marketing is something you should try to use when and where possible for your business.
Although the temptation may be to cut corners and save some money, we have hopefully given a clear answer to why hire a video production company than going it alone.
Hiring a company that is experienced and skilled in video production will produce a more creative and effective video with higher production values in a faster timeframe.