elearning video metrics

How to Measure the Effectiveness of Corporate eLearning Videos

Have you ever wondered about how you can evaluate if your company’s eLearning videos are effective? You can measure these videos in a lot of different ways depending on what you need to know. Learning all about these metrics gives you an idea if your eLearning videos are successful or not. Measuring their effectiveness gives you the chance to improve any shortcomings and to continue with the methods that have proven to be successful. This article will provide you with different ways you can measure the effectiveness of your corporate eLearning videos.

elearning videos measurements

Two Things You Should Do Before Measuring the Effectiveness of Your eLearning Videos

Begin by establishing a baseline

It is important to set a baseline so you have an idea of their skill and knowledge level before training.

The baseline doesn’t have to be a fixed concrete value. You can rely on some metrics like employee performance and customer data or something more abstract like customer feedback and anecdotal evidence.

This makes it easier for you to track the effectiveness of your eLearning videos because you get to track their improvements.

Determine what skills need to be learned

Once you have established a baseline, you should focus your eLearning videos on the specific skills and topics that your team members should learn and improve upon.

While eLearning videos is great for enhancing their knowledge, it is much more valuable since it gives them a better idea of what they should do in your company.

Once you have decided on what skills they should learn, that is when you can create and choose the specific eLearning videos that they should use for training.

How to Measure the Effectiveness of Corporate eLearning Videos

1. Organise your eLearning videos into specific folders for each topic or program

It will be a lot easier for you to track the metrics of specific eLearning topics when the videos are sorted based on a specific program. You should create video folders for topics like compliance, leadership development, soft skills training, teamwork, etc.

Doing this allows you to analyse the engagement and viewership of all of the videos in that specific category. You will be able to focus on which videos or programs are better than others.

For example, if you see that there are a high number of viewers for a specific category but find low numbers for hours watched, this could mean that the topic is relevant but the eLearning videos are not effective.

2. Check the engagement of each eLearning video individually

It is important that you are able to measure the effectiveness of each eLearning video by checking its engagement. Usually, you will be able to track who has viewed the video, how long they have watched it, and if they added any notes or comments.

Managers can also know when the engagement peaked or dropped off throughout a specific video. Knowing when the engagement peaks is a good way for you to check if they are focusing on the points you want to emphasise in the video.

All of this information gives managers useful data about how often people watch and engage with eLearning videos.

3. Provide assessments to measure the knowledge and skills gained by the learner

Adding quizzes to support your eLearning videos is great for on-the-spot assessments of each learner. Performing a quiz after watching a video should help reinforce the important concepts for each topic.

Managers can view quiz results so that they can check which questions are the easiest and the hardest to answer. This gives them an opportunity to see what they are doing well and what topics they can improve upon.

You can try approaching certain topics in a different way to make sure that fewer learners will have mistakes once they take the quizzes.

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4. Track the overall viewership and engagement of all of your eLearning videos

Compiling aggregate data for all of your eLearning videos will give your company an overview of how you are using these learning materials. You can view your entire video library and sort it based on metrics that you want to focus on.

You can sort all of your eLearning videos based on number of views, minutes watched, and also views over time. These metrics allow managers to see how much and how often do employees make use of eLearning videos.

5. Obtain feedback from your team members

One of the best ways to measure how effective your eLearning videos are is by asking the learners themselves. While numbers are great and easy to track, it is still crucial to find out what your team members think.

When you get these opinions from those that have consumed your eLearning videos, you’re still measuring how effective they are. You can get this information without having to rely on specific metrics or data.

You may be able to see patterns in comments and reviews once you collect enough feedback. This helps you get a clearer picture of which topics or videos are more effective than others based on the learners themselves.

Honest and genuine feedback can be especially useful once you combine it with the metrics that you have gathered.

Taking note of all these different ways to measure the effectiveness of your corporate eLearning videos will make sure that you and your team members will make the most out of them.

If your company needs any help with creating eLearning videos, then our team at fewStones can help you out. 

With fewStones, you get to work with video production experts who know how to create the best eLearning videos, whether they are animated or live action.

You can get a free instant quote on our eLearning video services and all of our video production services by clicking here.

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