How Much Does A Corporate Video Cost?

Now that we’ve shed light on the typical costs, you must be itching to know in detail the various factors that affect the cost of video production. What makes certain videos affordable to produce and others extremely expensive? What informs the cost?

The time it takes to make the video

Here, the moniker “time is money” rings true. How long will it take to create the video you are asking for? The longer the time taken, the higher the costs. The shorter the time taken, the lower the price.

In fact, every corporate video production company worth its salt always bases off their price on the period it takes to make your video. While you might be having a pre-determined budget, there is no way around it. What you will be doing is paying for the time. No hidden costs, no monkey business, no secret formula.

Scope

You will agree with me that there will be a huge price difference between a corporate video that will be shot in one location after doing a couple of interviews and one that requires a creative shoot spanning multiple locations.

A simple training video will attract a relatively lower cost compared to a full blown commercial video that requires a number of presenters, actors, models, state of the art equipment, larger crews, different hour scheduling, to mention a few. The question: “what is the scope?” therefore becomes an important cost determinant in corporate video production.

Length of the video

Admittedly, implied costs (equipment, crew, models, etc.) are somewhat universal for every shoot irrespective of whether the video in question is a 20 seconds social media clip or a 5 minutes corporate video. However, beyond that, the whole filming and editing process can push the cost through the roof.

Don’t be surprised why your 20 seconds video has taken longer than you expected.

The 10 or so filming locations you insisted on being fit into your 20 seconds clip could inadvertently take longer editing than you initially thought.

Clarity and specificity of the brief

How clear and straightforward is your brief? Are you clear on what you want for your corporate video? Do you have the whole process figured out in your mind from start to finish? If the answer is in the affirmative, this could go a long way towards keeping the corporate video production costs down.

Your brief should be detailed and specific. It is not uncommon – and this can be quite frustrating, for a client to decide that they want something which was not agreed upon during pre-production/production to be included after editing has been done.

Of course, such things tend to push the cost of video production through the roof. To avoid this and keep the costs low, be specific and clear with your brief.

Miscellaneous costs that add up

A quote from your video production Singapore Company is not always cast in stone depending on what you exactly want in your corporate video.

Ordinary costs associated with equipment, filming locations, actors for hire, and models aside, there are other costs which add up based on what you need or want in your corporate video.

For instance, if you want your video to be translated in several languages or subtitles to be added, this will cost you more. Other costs related to travel, music licensing, and voice over recording will surely stretch the cost of corporate video production further.

Related: How to Create Great Professional Videos on a Budget