Videos are one of the best ways to communicate, promote, and inform viewers about anything and that includes healthcare. Healthcare videos are important for consumers because they can deliver a lot of valuable information in a short amount of time. These videos keep them informed about everything related to the healthcare industry, specifically insurance, treatments, procedures, etc. Here are the 8 best examples of impactful healthcare videos to show you how effective these videos can be.
8 Best Examples of Impactful Healthcare Videos
1. Memorial Sloan
Memorial Sloan Kettering Cancer Centre is a cancer treatment and research institution based in New York City. What makes their video one of the best examples of healthcare videos is that it is able to emotionally engage viewers without including any actual person or story.
Memorial Sloan’s video has no narrator and no characters but still manages to communicate a powerful message because of the dynamic effects, typography, and the inspirational music.
Since it is one of the shorter healthcare videos, it is not meant to tell you everything immediately as this information may be overwhelming. It gives viewers just enough information to want to find out more by visiting a website or a social media page.
Video Link: https://vimeo.com/220329399
2. World Health Organisation (WHO)
One of the best healthcare videos of all time comes from the World Health Organisation which now has over 11 million views on YouTube. This video was released in 2012 to mark World Mental Health Day.
The 5-minute video personifies depression as a black dog which has become a popular way of describing the challenge that so many people around the world are dealing with.
The story relies on the emotional performance of the voiceover as well as drawn illustrations that visualise the experience that people go through with depression.
It is an extremely effective explanation of depression because it lets viewers understand it without relying on a lot of complex medical jargon.
Video Link: https://www.youtube.com/watch?v=XiCrniLQGYc
3. Athena Health
Athena Health is an American company which provides network-enabled services for healthcare and point-of-care mobile apps and they created a series of videos that featured testimonials from their team members.
Testimonials are so powerful for all types of industries, but they are especially powerful for healthcare. People want to know if other people have had good past experiences and the proof of it as well.
This testimonial video focuses on the story of one of their team members and the shots alternate between sit down interviewers with her and footage of herself and other staff members at work.
This gives viewers an idea of the office space, what type of work is being done, and what type of lifestyle one can have while working there.
Video Link: https://www.youtube.com/watch?v=o1BRkxHcsm4
4. Dr. Snyder
This video is a great example of a healthcare testimonial. The best testimonial healthcare videos allow the patient to tell their stories in their own words.
The patient of Beth Snyder DMD and Associates tells his story in a neutral setting and background so that viewers will just focus all their attention on the experience that he is sharing.
Filming and using first-hand accounts from satisfied patients using their own words feels a lot more compelling and persuasive than scripts from healthcare providers. Consumers will trust and be more convinced with reviews from other fellow consumers.
Video Link: https://vimeo.com/508539487
Pfizer is known as one of the world’s premier pharmaceutical and biotechnology companies. For this video, they put a spotlight on all of the different employees that are working together to contribute to the success of their company.
The video shows different Pfizer employees that have different backgrounds, families, interests, and places. However, even if they are all different, the video highlights how they all share the same goals.
This is a great showcase of diversity and inclusion from Pfizer as it encourages anyone and everyone to work for them and at the end of the day, we are all one.
Video Link: https://www.youtube.com/watch?v=0qGeDTye12E
6. Johnson & Johnson
Johnson & Johnson, one of the most notable healthcare companies that develop medical devices, pharmaceuticals, and consumer packaged goods, had one of their videos focused entirely on the contribution of nurses throughout history.
It is an emotional and story-driven video that puts a spotlight on how the nurses and their discovered treatments saved countless lives at different points in time.
This is a great love letter to nurses all around the world and shows that all of the selfless work that they do actually matters and changes the lives of all of their patients.
Video Link: https://www.youtube.com/watch?v=jijOJVi12cw
7. Mayo Clinic
Mayo Clinic is a nonprofit academic medical centre that focuses on integrated healthcare, education, and research. They are also known for providing a lot of high-quality healthcare videos on YouTube.
The Minute series that they created consists of short 60 second videos that discuss everything related to healthcare. In this short amount of time, they are able to communicate something quick, informative, and simple that all viewers can easily understand.
This is a great example for concise healthcare videos because it makes access to healthcare information easy and available for a lot of people that are curious about certain topics but cannot immediately contact an expert directly.
Video Link: https://www.youtube.com/watch?v=eyM4_zUMw0U
8. Miami Children’s Hospital
This is one of the longer and more serious examples of healthcare videos because its main purpose is to inform parents and patients about what they should expect when a child undergoes heart surgery.
Miami Children’s Hospital goes into great detail about all the processes that are involved so that viewers can know what will happen. They explain everything in a clear and simple way to easily understand what goes on from pre-op until post-op.
The video is beautifully produced and includes actual footage of all the staff members performing the surgery, from the department head to the nurse practitioners.
Video Link: https://vimeo.com/119891230
Hopefully all of these examples of healthcare videos have shown you how much potential you can have creating this type of content for your consumers.
These videos will not just give you an opportunity to inform, educate, and eventually but it also helps you build trust and loyalty for your healthcare brand.
When you need help with creating your own healthcare videos, then our team at fewStones can help you out. With fewStones, you get to work with experienced video professionals who will help you create the best healthcare videos for all of your customers.
Our video production services include live action videos, 2D animation videos, and 3D animation videos which are all suitable video types for healthcare. You can get a free instant quote on all of our video production services by clicking here.