Video marketing is already known to be one of the most effective ways to market a company, regardless of its size, target market, or offerings. Even though almost every marketing practitioner is aware of this development, there are some that are still hesitant to fully commit to video marketing. This article will list down the 7 video marketing statistics that should convince your boss to finally invest in a video marketing campaign.
7 Video Marketing Statistics to Convince Your Boss to Invest
1. 86% of marketing practitioners make use of video as a marketing tool.
As marketing practitioners, it is crucial for you to be aware of the techniques and practices that can offer you the best results.
Nowadays, video marketing is one of the most effective ways to achieve all of your company’s goals and it is evidenced by the fact that 86% of marketing practitioners make use of video as a marketing tool.
You would not want to be left behind while almost everyone in the industry is creating videos for their own brand and products. Because of this increasing demand, more and more businesses are wanting to include videos into all of their digital marketing efforts because they do not want to miss out on the opportunities that videos can provide.
This statistics shows how much trust marketing professionals have in the potential of video marketing as one of the main foundations of their marketing campaigns. In addition to this, 78% of them have said that videos have directly helped their sales and 86% have also said that videos increased traffic to their website.
2. 54% of consumers want to watch more videos made by brands that they support.
The preference for videos from the perspective of the consumer is not just limited to entertainment purposes. Consumers also like to consume video content made by brands and about 54% of these consumers want to watch more videos made by brands that they support.
This trend is in line with the previous statistic where most marketing practitioners are using video as a marketing tool since these brands are accommodating what a lot of consumers are asking for from brands which are more videos.
To effectively meet this demand, brands should be able to create different types of video content so that consumers will continue to watch and look forward to all of their videos. As long as their videos are able to inform and entertain, consumers will always be paying attention.
3. 1 billion hours of YouTube videos are watched daily, Facebook gets more than 8 billion views on videos daily.
Since videos are becoming more popular and valuable in their role to entertain and inform online audiences, all of the major social media platforms want to showcase and integrate more video content on the social media feeds of consumers.
These people have responded favourably to more videos and it is evidenced by the fact that 1 billion hours of YouTube videos are watched daily and Facebook gets more than 8 billion views on their videos each day.
While Facebook and YouTube are two of the main platforms that every brand should use for their videos, other social media platforms can also be effective.
On Twitter, tweets with videos are six times more likely to be retweeted than tweets with photos and the emerging video platform, TikTok, was able to get an average of 1 million video views per day just in its first year.
4. More than 70% of YouTube video consumption and more than 65% of Facebook video consumption is done through mobile devices.
When you want to approach your consumers through videos, it is important that you are able to reach them on the device that they always hold on to every day, which is their mobile device.
The amount of consumers that are watching videos through mobile devices is constantly increasing in the most popular video platforms. More than 70% of YouTube video consumption and more than 65% of Facebook video consumption is done through mobile devices.
Placing a focus on mobile devices when crafting your video marketing campaigns is crucial to the growth of your business because it gives you more chances to connect with consumers on a more personal level.
5. 89% of marketers planned on using YouTube during 2021 and 70% of them planned on using Facebook.
Since we have already established that marketers want to create videos and audiences love consuming videos from brands on social media, it is time to cover the platforms that marketers focus their video marketing efforts on.
The top two choices for marketers in terms of where they want to upload their videos are YouTube and Facebook. 89% of marketers planned on using YouTube during 2021 and 70% of them planned on using Facebook.
Outside of these two major platforms, marketers will still have a lot of viable options as well like Instagram, Twitter, and LinkedIn.
LinkedIn, which only launched video features as recently as 2017, has already become the third-most popular platform for video marketing with 63% of marketers saying that they planned on using videos for LinkedIn in 2021.
6. Nearly 80% of consumers have purchased an app or a piece of software after watching a brand’s video about it.
Not only do videos engage audiences throughout the duration of its runtime, but they also play a significant role in the decision-making process of consumers in purchasing products or services even after they finished the video.
Nearly 80% of consumers have purchased an app or a piece of software after watching a brand’s video about it. However, the impact of video marketing can actually be felt all throughout the entire customer’s journey because 96% of people will turn to videos to learn more about a product or a service.
These statistics show how the role of video is becoming even more prominent in the lives of consumers that are deciding to buy a specific product. Even Google is calling videos “indispensable” because of how it influences online users on their purchasing habits.
7. 88% of marketers are happy with the return on investment that they received from their video marketing efforts.
When you think about how effective your marketing campaigns will be, it all comes down to the return on investment that you get. 88% of marketers are happy with the return on investment that they received from their video marketing efforts which shows that videos are highly effective and well-worth the investment.
Even if your company thinks that you will be spending a lot to create these videos, if you do them right, they will be able to achieve a lot of your company’s goals in an efficient manner.
With video marketing, you can build brand awareness, increase conversions and sales, increase website traffic, generate traffic, and reach out to potential customers. These are only some of the goals you can achieve through using videos.
One of the main reasons why video marketing is favoured and generates a satisfactory return on investment is because it allows you to communicate everything that you want in a visual format which all consumers prefer to consume.
If all seven of these statistics were enough to convince your boss to invest in video marketing, then our team at fewStones can help you create and produce the best possible videos for your business.
Whether you want to create live action videos or animated videos, you will be working with a team of experienced video production experts who will guide you throughout the whole video production process.