It is crucial to have great photos to prove what your company is capable of doing and to display the quality that you are providing the customer. Photography is an important activity for logistics companies as they require a lot of photos of their clients, employees, warehouses, and many more. These photos are great for marketing your company online and can be used in different ways for different audiences. It is important to understand specific photography types so you can decide which one best fits your needs. This article will cover the 5 types of photography that logistics companies need.
5 Types of Photography That Logistics Companies Need
1. Location Photography
As a logistics company, the place of your operations is one of the most important parts of your job. You will need location photography to highlight the main element of your logistics operations which is your warehouse or office space.
Location photography is perfect for shops, restaurants, office spaces, and especially, logistics companies since you will always operate out of your physical space in Singapore.
Showing off the atmosphere where everyone works is a great way to assure customers and clients that all of the packages and the parcels that arrive in your logistics warehouse are safe and organised.
You can use this type of photography on your website, your social media accounts, and any other marketing materials that you want for your logistics company.
2. Product Photography
Product photos are another type of photography that your logistics company can use. These photos will highlight your products so that clients and customers can see what you are using in your day-to-day operations. While you will be mainly taking photos of your services, logistics companies can also use product photography for other important aspects of your business.
You can take product photos of the important equipment that you use inside and around your warehouse. This can include forklifts, carts, conveyors, and all the different types of vehicles that you are using to transport the packages to and from your warehouse.
When customers see that you are using the best products and equipment, they will be able to understand that you are serious about handling and taking care of all the packages that you are responsible for.
3. Behind the Scenes Photography
Behind the Scenes photography gives your customers a sneak peek into how your logistic company operates. Customers will always like to learn more about how companies operate and this is one of the best ways to do it.
Sharing these photos with them makes them more confident that they are partnering with your business. It gives them a sense of assurance and comfort to see how everyone in your team gets the job done and that all of you care about your work, your productes, and their products as well.
To make sure you get the most authentic and the most accurate behind the scenes photos, you can just call a professional photography team to visit your office and take pictures from the sidelines so that they can capture your crew doing their actual daily work.
4. Portrait Photography
Portrait photography or professional headshots will make your logistics company look trustworthy and credible. It lets customers know more about the specific people that are working hard to provide the best logistics services for them.
The portrait photos will need to be professional and consistent with the image of your brand. These photos can be used for profile pictures in your company website, directory, and bio. Employees can even use them for their LinkedIn profile or as the photo they can use when they speak at a conference.
High-quality portrait photography is important to highlight the attitude and identity of your logistics company. These photos give clients and customers a better picture of who you are, what your personality is, and what you do.
5. Team Photography
When it comes to logistics, your team is the most important part of your work. There are so many people involved to make sure that logistics run smoothly and in an organised manner so it is crucial that you build your teamwork and unity.
A great way to do this is by making use of team photography. Team photographs are great not just for your team but also for clients and customers as well. People enjoy knowing more about who are taking care of their packages and how they are being taken care of.
Having photos of your team who even have their own smaller groups or divisions is a great way to let customers know more about the complete process of how a logistics company operates.
These photos can include formal group shots, relaxed photos, group activities, and most importantly, seeing everyone together performing their work.
3 Benefits of Photography For Logistics Companies
1. Stand out from your competitors
One of the best ways to compete and stand out as a top logistics company is by having a lot of different professional photography types that you share with your customers and clients.
Stock photos that don’t include your company, your team members, your warehouse, or your services won’t give you the individuality that your company will need to be different in a competitive industry like logistics.
2. Professional photography allows your company to look its best
When it comes to marketing your logistics company, the photography that you use represents your business just as much as your staff, warehouse, and the services that you offer. If you use low-quality and unskillful photos, they will reflect poorly on your business.
If customers think that you are skimping on your photography, they may also think that you are skimping on your services as well. Professional photography will make your company look its best so that customers will believe that you are always at your best when you work with them.
3. They are versatile materials
Once you have a lot of different photos for your logistics company, you can use them in so many different ways and they will all be effective. You can use them offline with printed materials like billboards, tarpaulins, and signages and then you can use them online as well.
For photos online, you can use them for your website, your social media accounts, email campaigns, and online advertisements. You can also create photo libraries and compile all of the similar photo types together so that customers can easily find specific photos that they want to view.
If you are looking for the best photography for your logistics company, then our team at fewStones can help you out.
With fewStones, you get to work with a team of professional photographers who have the knowledge, equipment, and experience to take different types of photos that are perfect for logistics companies.
You can get a free instant quote on all of our corporate photography services by clicking here.