As a business, it is important to always find ways to attract new and current customers in a unique way so that they will always remember you. One of the most interesting and creative ways to do this is by making use of aerial photography. Aerial photography is one of the most innovative types of photography that your business can use to stand out. This article will provide you a detailed explanation of what aerial photography is along with 8 reasons why your business needs it.
What is Aerial Photography?
Aerial photography is a photography technique which captures images from the air. The main objective of these photos is to capture and showcase wide spaces and large areas.
This type of photography offers an in-depth view of a specific area. The subject of these photos can be an office building, neighbourhood, construction site, apartment, house, etc.
While it has its origins in war, aerial photography is now commonly seen as an artistic photography that can be used for commercial purposes. This type of photography is now popular in real estate, construction, tourism, entertainment, and marketing.
Aerial photography has become a lot more accessible and popular with the emergence of drones. Using drones makes it easier for businesses to take high-quality photos without adding any manpower or high-end equipment.
8 Reasons Why Your Business Needs Aerial Photography
1. It is a unique way for customers to identify your business
One of the most basic benefits of utilising aerial photography is that it provides a unique way for consumers to identify your business.
Making use of photos from this type of photography allows you to provide vital information about your offerings in a way that other photos can’t.
It is a great way to separate yourself among your other competitors that cannot provide these photos. When they see that only your business offers aerial photography, they will be more likely to remember you and even work with you.
2. Using aerial photography is a helpful way of demonstrating the progress of a property
Aerial photography is a perfect companion if your business is in the construction or remodelling industry. This photography can demonstrate the progress of your work in a way that on-ground photos or even location visits can’t.
Getting a bird’s eye level view using drones can show clients the dramatic changes that are taking place during construction over time. It is a great way of showing all of the hard work that goes into building and remodelling locations.
3. You will make use of cost-effective technology
The emergence of modern technologies like drones have made aerial photography a more affordable and cost-effective investment that will be worth it for your business in the long-term future.
Using drones for photography makes it much easier and cheaper. This is because you won’t need to employ full-scale equipment like helicopters and cranes as well as the operators that will handle them.
Drones are just at a tenth of the cost of a human aircraft. They eliminate a lot of fuel expenditures for your business. They have also enabled a lot of businesses to profit from aerial photography that would have previously been too expensive for even the biggest companies.
4. Your business can provide accurate scales and proportions of locations
Drone photography gives you the ability to accurately display the scales and proportions of locations, buildings, and other areas. This is especially useful for businesses in the tourism, real estate, and construction industry.
You can give clients a better understanding of how large or small an area is before they even visit it physically. This makes it quicker and more convenient for them so that they can immediately talk to you about buying the property or booking a stay at it.
5. Aerial photography allows you to show what a specific area has to offer
Using a bird’s eye view angle not just showcases your property, but will also put a spotlight on the location around it. Having a beautiful area surrounding a property makes it look even more appealing and beautiful to customers.
Whether your property is surrounded by lush green forests, or by beautiful skyscrapers and buildings by a city skyline, it will definitely add a lot more value to your location.
Using drones gives customers a true sense of what makes a specific property and its surrounding areas special.
6. Aerial photography makes it safer to view high altitude areas
It is a lot safer now for businesses to utilise aerial photography. You can now just use drones instead of hiring people to fly helicopters or planes that carry photographers.
When you get to use drones responsibly, you will be able to obtain the best aerial view possible. You will also make sure that everyone is safe and won’t need to climb high areas for photos.
7. You can offer more transparency with your listings
If you have a real estate business, there is no denying that the industry continues to be more competitive as time goes on. To make sure you set your listings apart, you will need drone photography to clearly show all of its features.
This allows you to offer a more transparent look at all of your listings because you give potential clients the opportunity to fully examine the condition of the property and its surrounding area.
When you let clients know that you don’t have anything to hide, it makes you look more approachable and genuine as a business.
8. You can show clients that you are taking extra steps for them by using aerial photography
Promoting your property by using drones shows that your business is willing to go the extra mile to showcase the area or property in the best possible way for your clients.
It is a photography method that not a lot of businesses use to show off listings because they may still think the investment is not worthwhile. This is the perfect chance for your business to stand out among your competitors by providing clients with a creative approach to promoting your offerings.
If your business is looking to incorporate aerial photography, our team at fewStones can definitely help you out.
With fewStones, you will be able to work with a team of professional photographers who have a wealth of experience with different types of photography, including aerial photography.