As a logistics company, it is important that you can create marketing materials that can be effective, engaging, and entertaining for your target audience. With videos, you will be able to achieve all of these marketing goals so that you can have a wider reach and more clients to work with. This article will tell you all about the 5 videos a logistics company needs to create along with the reasons why you need videos and examples of great videos by logistics companies.
4 Reasons Why a Logistics Company Needs Videos
1. Videos allow you to explain your logistics company in an engaging way.
Videos are a useful tool when it comes to helping customers learn more about the logistics industry and specifically, your own logistics company.
The logistics industry can sound complex so it is crucial that you can help consumers understand what you are offering so that they can eventually want to work with you.
Clients will only consider working with you once they have a good understanding of what your logistic company does and the specific way you can help them.
2. Videos are shareable and can help you reach more audiences.
If you want your logistics company to reach a wide array of clients and companies around the world, you will need to create great videos and know the most appropriate platforms to use.
Videos are shared 1200% more than photos and text posts combined. (G2 Crowd)
When you create videos that resonate with viewers, they can easily share the videos so that their friends and family can learn more about you through social media.
These shares allow you to reach even more people than you initially planned for and gives you more opportunities to connect with more potential clients that are interested in your logistics services.
3. Videos can help you showcase the authenticity of your company.
The most effective way for you to showcase your authenticity as a brand is by creating informative and engaging videos for your target audience.
With videos, you can do what is not possible with text and photos, which is to build an authentic interaction with audiences.
There are certain videos that are more effective in showcasing this authenticity like testimonial videos and behind the scenes videos which we will discuss later on in the article.
4. You will be able to convert more customers and clients when you create great videos.
Videos provide information, entertainment, and most importantly, value that consumers are searching for from all types of companies, and especially the logistics industry.
You should not just make videos just because everyone else is doing it, but because making these videos actually benefits audiences and helps you achieve all of your business goals as well.
5 Videos a Logistics Company Needs
1. Explainer Videos
When you create explainer videos, you have the opportunity to be more detailed when it comes to explaining to customers topics and concepts regarding the logistics industry and more specifically, your logistics company.
Using videos to explain these complex topics makes it easier for viewers to understand and visualise how everything works.
To make sure that all of the information you are explaining is easy to understand and follow, make sure to go step-by-step so that viewers can easily see the journey that packages go through during your logistics operations.
2. Promotional Videos
Promotional videos are crucial for logistics companies as these videos allow you to reach more consumers and increase brand awareness.
You can use these videos to introduce your logistics company and communicate your brand, values, and mission in an engaging and compelling way.
It is important that you upload these promotional videos on your social media accounts, video platforms, and landing pages so that potential clients and partners can immediately see how your solutions work and what benefits you can offer them.
3. Testimonial Videos
Testimonial videos are one of the best types of videos that logistics companies can create because you can have your current customers talk about the positive experiences they have while working with you.
This is an effective way for your company to establish trust and loyalty from potential clients who are still hesitant about your offerings and are still unsure about how your logistics operations function.
When clients see that other companies are giving positive reviews about your logistics company, they will be more likely to work with you as well.
4. Internal Communication Videos
Logistics companies should be able to create internal communication videos as this is a more effective way to train employees instead of just relying on large amounts of texts that they have to read.
Videos can perfectly visualise any complex procedures that they will need to do in a way that is a lot easier to understand which allows staff members to learn quicker and become more productive in a shorter amount of time.
You can also have internal communication videos that will talk about any changes or developments about your company’s operations or policies so that employees can quickly digest all this information.
5. Behind the Scenes Videos
Behind the scenes videos are an interesting way for you to show your customers how the actual logistics operations are being done by you and your other team members.
These videos showcase the human side of your logistics company and highlights all the work that not everyone gets to see.
You can display the different stations or factories that each package has to go through and also let team members talk about how they perform their work.
3 Examples of Great Videos By a Logistics Company
Mahindra Logistics is a multinational company which provides integrated logistics solutions. This video gives viewers a brief yet detailed overview of all of their logistics services.
They guide viewers through the usual logistics process that takes place with all of the packages that arrive at their factories which is a great way to be transparent.
This transparency and openness can be enough to convince potential clients to try out your logistics services because they get to see how your actual operations perform.
Video Link: https://www.youtube.com/watch?v=I4naUx5OAjU
Lazada Logistics is the logistics arm of the eCommerce platform, Lazada. It is a trusted, one-stop logistics solution for brands and sellers from Southeast Asia.
What makes their manifesto video so effective is that it acts as a lot of video types all in one video. It can act as an explainer video as it goes into detail how it works and it can act as a promotional video because of how it is telling a story.
You can also say it is like a testimonial video because the employees and partners of Lazada get to talk about the benefits of working in and with Lazada and it also gives a behind the scenes look at their logistic operations.
Video Link: https://www.youtube.com/watch?v=oss5wPhfOaU
3. Wallara Logistics
Wallara Logistics is a leading third-party logistics provider in Australia. They also provide meaningful employment for people with disabilities.
In this video, they are joined with a player from Hawthorn Football Club, an Australian rules football club, as their team is a picking and packing partner.
The player is guided through the usual operations that certain employees will perform when it comes to handling merchandise orders for Hawthorn FC.
This gives a more unique and personal behind the scenes look at the operations because the player lets the employees talk about their experiences.
Video Link: https://www.youtube.com/watch?v=Dwe5RECqw4w
If your logistics company needs any help creating videos, then our team at fewStones will gladly help you out. Check out our services for live action videos, 2D animation videos, and 3D animation videos which are all great for logistics companies.