The title of your YouTube video is just as important as the content of the video itself. You want to make sure that you grab people’s attention and make them want to watch and finish the video. The title sets the tone for the video and can be what pushes viewers who are on the fence to eventually watch it. If you want viewers to watch your video, you will need to have an effective title to hook them in. This article will cover the 7 tips you will need for writing a YouTube video title that will grab views.
7 Tips for Writing a YouTube Video Title That Will Grab Views
1. Have a deep understanding of your target audience
Having a deep understanding of your audience is a great first step in helping you create not just great video titles, but video content itself. When you know what they like and dislike as well as how they like to communicate, it will be much easier for you to create convincing YouTube titles.
If you want to create engaging YouTube video titles, you will need to put yourself in the shoes of your audience and think about what type of content and information they want to immediately see in a video’s title.
Once you figure out what those are, you can focus your efforts on creating a title that can address these in an engaging and eye-catching way.
2. Use specific words that your audience will relate to
When you finally know who your audience is at a deeper level, you should make the most out of it by using specific words that they will understand and relate to in your YouTube title.
Treat your title as the start of a conversation between yourself and the viewer. You would want to make sure that you start with something that they can easily respond and relate to.
For example, if you are targeting a younger and casual audience, you can have your title in all capital letters and include exclamation marks and slang words.
However, if you want to attract a formal audience like businesses, you may want to stick to writing a title in a traditional way but you can utilise some jargon that is fit for that particular industry.
3. Make use of the right keywords to be used for your title
Since YouTube has now become known as one of the most popular search engines in the world, your SEO efforts for it should be similar to how you treat your online articles. This means doing a lot of keyword research on YouTube itself and seeing which keywords perform well and what is the intent of people that are searching.
When you decide on what keyword to use it is important that you use them efficiently in your title, description, and even in your thumbnail photo. Your aim is to find keywords that have a high search volume but have only low to medium competition.
4. Keep your video title at 60-70 characters
While a YouTube video title has a character limit of 100 characters, your target range should be a lot less than that. Try to push for a title that is around 60-70 characters so that your complete title will show up in the search results.
When you use more than 70 characters on a video title, YouTube will use the ellipsis to indicate that there are more characters in your title. This adds a barrier to someone that would have potentially wanted to watch your video but chose something else because they cannot read your full title immediately.
5. Incorporate attention-grabbing and eye-catching words
You will need to use catchy and attention-grabbing words for your title to attract your audience to your YouTube video. Adding emotive words make your video feel more natural and relatable to people online.
Hooking in your audience emotionally through your titles will make them more likely to click on your video. Some of the words that you can use are “easiest“, “best“, “amazing“, “successful“, and other emotive words that can work for a specific industry like “profitable” or “lucrative” for financial content.
6. Connect your thumbnail’s appearance to your video title
All of the details and elements of your YouTube video are all connected which means that there should be synergy, especially between your title and your thumbnail. Your video title will only be just as good as the thumbnail that you will use because it will be one of the first things that your audience will see.
The title and thumbnail are always seen together so you will need to make sure that they complement each other effectively. One way you can do this is by including parts of your title in the thumbnail photo that you will use.
7. Use numbers in your title when they are necessary
Adding numbers to your video title is another great way for it to stand out and to pique the attention of your audience. This is especially important if your content is focused on giving solutions and answers to your target audience.
You can make your YouTube video titles sound like the listicles that you make for your website. For example, you can create titles like “5 Best Editing Programs” or “5 Tips For Successful Videos” so that viewers can immediately know what and how many options to expect.
Another important tip to remember when incorporating numbers is to use the current year on your videos so that audiences will know that your information is up-to-date.
When you follow all of these tips, you will be able to attract viewers to watch your videos on YouTube. If you need any help from a video production company to produce your videos, then our team at fewStones can help you out.
With fewStones, you get to work with video experts who can create different types of videos like live action and animation videos. We will also make sure that your YouTube video will have an attention-grabbing title that will help you drive sales.
You can get a free instant quote on all of our video production services by clicking here.