Insights & Resources

Do you want your business or organization to succeed? Of course, you do! To achieve this goal you need to use videos. Over 80% of marketers are of the view that using videos is among the best strategies for engaging the target audience and building a positive brand. Even as everyone agrees that “video is

Today, the world is adrift from the conventional textual content marketing to videos. Every day, over 4 billion hours of YouTube videos are watched. By 2025, marketers predict that more than 50% of people under 32 will be watching videos. These numbers lay bare the fact that businesses and individuals who want to grow their

Only a month to Christmas and the ho-ho-holiday season! Are you excited? This time of the year is magical and exciting – and that sells. If you haven’t already created holiday corporate videos for your brand, you should. For some companies, this festive period means a well-deserved break and downtime but for others, it is

Trends are favoring video, and that’s not surprising! Humans are visual & audio species and it is natural that we get reeled in by video content more than text or image content. Corporate video production in Singapore is no longer an option – it’s…essential! Over the years, we’ve seen the churn for corporate videos that

A corporate video without a script is akin to a building without a foundation – the strength of good corporate video production in Singapore lies in the video scriptwriting. You’re going to need a script. Video scriptwriting helps you build the backbone of your video, develop the step-by-step process to get your imagination transformed into visual &

A long time ago, users only had a handful of options for the services they need, and stayed loyal to them. A while back, users are bombarded with too many advertisements and became indecisive and frustrated with too many choices. Today, consumers want full control of their buying process and turn to the one place

Quick, tell me how often do you go on Facebook or Instagram? If you are an avid user scrolling through these social platforms on your smartphone, you’ll probably know that vertical mobile videos are taking the content universe by storm, as opposed to 16:9 horizontal videos. While vertical mobile videos were unwelcome during its introduction