Testimonial videos are very powerful because they do not just simply show how your product or service works. In these videos, customers and clients have the opportunity to share their positive experiences to let everyone know that it is worthwhile for consumers to purchase your offerings. They can be what will push hesitant consumers to finally try out your products because they believe in what other fellow consumers say. This article will cover the 8 best examples of testimonial videos to help you focus on how the testimonials should be used to positively influence your target audience.
8 Best Examples of Testimonial Videos
1. Google Ads
This Google Ads testimonial video features BillyOh which sells different types of garden sheds and furniture online. This is one of the best examples of testimonial videos that place all of the focus on the client.
The video doesn’t immediately start out with any mention of Google Ads and lets The CEO of BillyOh tell the story and the goals of their brand. The way he talks about how to reach customers is a natural segue to how Google Ads has helped them.
What makes their testimonial so convincing is they include actual statistics that show their success with Google Ads like their 500% increase in web traffic and 50% increase in sales.
Video Link: https://www.youtube.com/watch?v=4TRNkF1-UEc
TutorMing is an online learning platform that helps their users to learn and speak Chinese. This testimonial video is one of the best examples of incorporating a personal story with the help of their brand.
Andrew, the person being featured in the testimonial video, is visibly cheerful and upbeat as he talks about his experience of being in China and his experience with using TutorMing to learn Chinese.
He even runs down all of the services that are available on the platform and you can even take a look at how the classes work. This gives audiences a good overview of how everything works and how it can help them learn.
Video Link: https://vimeo.com/118215129
Sandwich, a video production company known for making fun and quirky brand videos, had another interesting concept when they created a testimonial video for Slack. This is one of the most unique and creative examples of testimonial videos because it is both entertaining and informative.
This testimonial video is unique because it deviates from the traditional approach by being scripted. However, this works really well because this approach is something that the company knows how to execute well.
The scenes don’t look fake or unnatural and still do a great job of being entertaining while still sharing the real positive feedback they have when they use Slack.
Video Link: https://www.youtube.com/watch?v=B6zVzWU95Sw
HubSpot’s testimonial video features an event production company called Endless Entertainment where their founder shares how much HubSpot has helped them succeed. He passionately tells how his company started and how it has gained more success because of HubSpot.
What makes this one of the best examples of testimonial videos is that Will, the founder, really goes in-depth with what features, tools, and integrations he uses for Endless Entertainment.
This shows that he truly is authentic about how effective HubSpot has been for his company because he is familiar with all of the features that they offer.
Video Link: https://www.youtube.com/watch?v=xQVt2EF93_k
This is one of the great examples of short and sweet testimonial videos that are just under one minute. It shows Tommy as he talks about what coding is and how Codecademy has helped him obtain success through coding.
The testimonial video includes b-roll footage of how the Codecademy software looks and also shows Tommy actually using the software to program something. He also gets to share how his website was one of the top websites of the year just after months of coding with Codecademy.
Video Link: https://www.youtube.com/watch?v=fjQ7XaMNQNc
6. American Express
American Express created one of the best examples of testimonial videos by combining an explainer video and a testimonial video into one.
The video begins by explaining how their system with Tradeshift works and the second half of the video focuses on the positive experience of clients when they use this system.
The SVP of accounting talks about all the advantages of the system which is a great way to simplify how everything works and how it has made their business more efficient and successful.
Video Link: https://www.youtube.com/watch?v=EPS0w4-caig
Glassdoor’s testimonial video features AppDynamics and their head of talent acquisition. He shares his positive experiences since his company has been using Glassdoor for their recruitment efforts.
He gives a brief overview of what AppDynamics is and goes on to talk about the high-quality candidates that they encounter when they apply through Glassdoor. While he is being interviewed, it is intercut with a lot of b-roll footage of work in AppDynamics.
This is one of the best examples of testimonial videos that provide almost a full picture of what it would be like working for that specific company.
Video Link: https://www.youtube.com/watch?v=K7m8uZ6fsUw
HP created a testimonial video for one of their high-end products called the Indigo Press which is catered towards businesses. While HP is already a known brand, it is important to build trust towards this valuable printing press.
This is one of the best testimonial video examples because of how it has paired multiple positive interviews from satisfied clients with high energy music and entertaining b-roll footage which shows how the Indigo Press works.
Having presidents, managers, and CEOs of companies talk about how good the Indigo Press is adds a level of legitimacy which will easily convince other businesses to try it out.
Video Link: https://www.youtube.com/watch?v=vHtkfBc1Hj0
Now that you have seen all of these great examples of testimonial videos, you may be eager to create these videos for your company. If you need help creating testimonial videos, then our team at fewStones can help you out.
With fewStones, you get to work with an experienced team of video production professionals who will make sure that you get to deliver the best testimonial videos that can help you convert customers.
Learn more about how we can shoot your testimonial videos by taking a look at our live action videos services. You can get a free instant quote on all of our video production services by clicking here.