Are you creating corporate videos but unsure of how to make them accessible to your audience? Once your video is complete, whether crafted by you or a professional corporate video production team, the next crucial step is to distribute it across various platforms. Knowing how to do that is really important. In this article, we’ll guide you through some simple do’s and don’ts, along with a few tips for effectively sharing your corporate videos.
8 Dos of Distributing Corporate Videos
- Understand Your Target Audience
Start by understanding your potential viewers. Learn about their preferences, age groups, and interests. This understanding will help you create videos they will enjoy and find helpful.
- Tailor Content for Each Platform
Customize each video to suit the platform you’re using. Different websites require different types of videos. For instance, LinkedIn prefers professional and informative content, while Instagram enjoys visually appealing and entertaining videos.
- Maintain Consistent Branding
Ensure your videos reflect your company’s identity. Use consistent colors, language, and style across all your videos. This helps viewers recognize your content, even when they come across it on various websites.
- Optimize Videos for SEO
Incorporate commonly searched words into your video’s title and description. This increases the likelihood of your video showing up when people search for things online. Think of it as placing your video in the right place so people can find it easily.
- Use Clear Call-to-Actions
Integrate clear and compelling calls-to-action (CTAs) within your corporate videos to prompt your audience to take specific actions, such as visiting your website, subscribing to your channel, or making a purchase. Make it easy for them to understand what their next step should be.
- Encourage Engagement and Interaction
Promote a sense of community and invite viewers to interact with your content. Encourage them to comment and share your videos with their friends. This makes them feel connected to your company and more likely to keep watching your videos.
- Analyze and Track Performance Metrics
Monitor the number of viewers and their actions to evaluate the effectiveness of your videos. This practice helps you understand whether your videos are performing well or if adjustments are needed.
- Implement a Cross-Promotion Strategy
Share your videos on different websites to reach more people and introduce your brand to a broader audience. It’s like telling more people about your exciting new product or service.
8 Don’ts of Distributing Corporate Videos
- Neglect Mobile Optimization
Don’t forget to ensure that your videos look good and function properly on mobile phones. Since a lot of people watch videos on their phones, if your video doesn’t work well on mobile, they might not watch it at all.
- Ignore Platform-Specific Guidelines
Don’t disregard the rules of each platform when sharing your videos. If you violate these rules, your videos might not be visible to people, or you could face consequences from the platform.
- Overlook Video Quality and Production Values
Don’t create low-quality videos. If your video appears unprofessional or has poor sound quality, it might reflect negatively on your business.
- Oversell Your Brand
Don’t make your videos solely about selling products. Audiences tend to dislike videos that feel like one long advertisement. Instead, create videos that educate and entertain your viewers.
- Neglect to Update and Refresh Content
Don’t leave your videos the same forever. Outdated content or videos that don’t address current topics may lead to losing viewer interest.
- Underestimate the Importance of Analytics
Don’t ignore the valuable insights provided by video analytics. Understanding your viewers’ preferences and behaviors is essential for creating more engaging content in the future.
- Disregard the Power of Storytelling
Don’t forget to tell interesting stories in your videos. Stories can make people feel happy, sad, or excited, and they can help them remember your business better.
- Engage in Controversial or Sensitive Topics
Don’t discuss topics that might upset or make people uncomfortable. Addressing controversial subjects could lead some viewers to avoid purchasing from your company.
Best Practices for Video Distribution for Different Online Platforms
YouTube
- Create engaging and searchable video titles.
- Use descriptive video tags to improve discoverability.
- Encourage viewers to like, comment, and subscribe.
- Upload videos directly for better visibility.
- Use captions to make your videos understandable without sound.
- Leverage Facebook’s targeting tools to reach specific audiences.
- Share industry insights and professional tips.
- Utilize LinkedIn’s native video hosting for better reach.
- Engage with relevant industry groups for increased visibility.
- Focus on visually appealing and creative content.
- Use popular hashtags to increase discoverability.
- Make use of stories and reels for diverse content formats.
- Keep videos short and concise for maximum impact.
- Utilize trending hashtags for wider exposure.
- Engage in conversations with your audience for better connections.
TikTok
- Create entertaining and trendy videos that resonate with the platform’s audience.
- Utilize popular music and effects to increase engagement.
- Participate in challenges and trends to boost visibility and virality.
Conclusion
To make the most of your corporate videos online, remember to know your audience, adapt your content for different platforms, and keep a consistent brand image. By keeping an eye on how your videos are performing and sharing them across different platforms, you can expand your reach and build a strong connection with your viewers. So, why wait? Start implementing these strategies today to see your brand’s online presence soar!
