Video marketing

16 Interesting Topics for Effective Marketing Videos

Do you want to create effective marketing videos to boost your business or brand but don’t know what topic to tackle? Don’t worry, we got you. Here are 16 interesting topics you can choose from! 

1. Product Unboxing and Reviews

Sharing the excitement of opening a new product through an unboxing video can be a fun way to connect with your audience. Imagine it as unwrapping a gift together! After the initial reveal, you can then provide a detailed review of the product, discussing what it does, its advantages, and how it performs. Make it relatable by talking about how it might be useful in everyday situations. 

If your business involves tech products, for example, you could show the unboxing of a new gadget and then share your thoughts on how well it works in different situations. This not only keeps your audience engaged but also helps them make more informed decisions when considering your products.

2. Customer Success Stories

Ever heard real stories from people who’ve tried a product or service? That’s what customer success stories are all about. Instead of just talking about how great your product is, feature stories from real customers who’ve used it and had a positive experience. It’s like sharing success secrets! You can interview customers, let them share their journey, and showcase how your product made a difference in their lives. For instance, if you’re selling fitness equipment, create a marketing video where a customer talks about their fitness goals and how your equipment helped them achieve them. These stories build trust and show that your product isn’t just talked about, but actually works in real life. It’s a friendly way to let potential customers see the benefits through the eyes of someone just like them.

3. FAQ and Troubleshooting Guides

Have you ever had questions about a product and didn’t know where to find the answers? That’s why FAQ (Frequently Asked Questions) and troubleshooting videos are handy. Instead of reading a long list of questions, you’ll be getting quick and easy-to-understand video answers. These marketing videos tackle common questions people have about your product or service. 

If you’re selling software, for example, you can make a video addressing questions like, “How do I install it?” or “What do I do if something goes wrong?” Keep it simple and visual, making it easy for viewers to follow along. This not only helps your customers but also shows that you care about making things easy for them. It’s like having a friendly guide right there whenever they need help.

Understanding what’s happening in the world of products and services is where industry insights and trends come in. These videos talk about the latest and coolest things going on in your line of business, keeping your audience informed. Think of it as staying in the loop! Whether it’s new technology, design trends, or changes in how things are done, sharing these insights shows that you’re on top of your game. For example, if you’re in the fashion industry, create a marketing video discussing the latest trends in clothing or accessories. This not only demonstrates your awareness of current happenings but also helps your audience stay updated. It’s like having a chat with a friend who always knows the coolest stuff in your shared interest.

5. Day-in-the-Life of Your Team

The idea behind “Day-in-the-Life” videos is to provide a glimpse into the daily activities of different team members, showcasing the people who make everything happen. It’s like meeting the crew! Introduce your audience to various roles within your company, from creative minds to problem-solvers. For example, you could feature a day in the life of your marketing team, highlighting their brainstorming sessions and strategies. These videos not only humanize your brand but also allow your audience to connect with the faces behind the products or services they love. It’s like inviting them to be part of your team, even if just for a moment.

6. How Your Product is Made

The “How Your Product is Made” marketing videos are about taking your audience behind the scenes of your production process, showing them the craftsmanship and effort that goes into creating your product. Visualize showcasing the various steps involved, from raw materials to the final product. For example, if your business involves handmade goods, create a video that details the intricate process of crafting each item. This not only emphasizes transparency but also adds value by highlighting the quality and dedication behind your products. It’s a way to connect with your audience on a deeper level, letting them appreciate the artistry and care that goes into every piece you offer.

7. Tips from Experts in Your Field

Sharing valuable insights is a great way to position your brand as an authority, and “Tips from Experts in Your Field” videos do just that. Instead of just talking about your products, feature experts that provide useful tips and tricks. For instance, if you’re in the photography industry, create a video where a professional photographer shares tips on capturing stunning images. This not only adds credibility to your brand but also provides your audience with practical knowledge. These videos serve as a valuable resource, positioning your brand as a trusted source of expertise in your industry. It’s a fantastic way to build trust and showcase your commitment to helping your audience succeed.

8. Virtual Tours of Your Workspace

Curious about where the magic happens behind the scenes? “Virtual Tours of Your Workspace” videos take your audience on a journey through your office or production facility, offering a backstage pass to your world! Craft marketing videos that showcase various areas of your workspace, introducing the environment where your team collaborates and your products come to life. For example, in a bustling bakery, we could highlight where the delicious treats are made, along with a glimpse of the equipment and facilities. These videos not only provide transparency but also help your audience connect with the human side of your brand

9. Employee Spotlights

Want to introduce the faces behind your brand? “Employee Spotlights” videos are a great way to showcase individual team members and their roles within your company. Showing the names and faces of people who make things happen! 

Create videos featuring different team members, allowing them to share a bit about themselves and their contributions to the company. For example, you could have a video spotlighting a graphic designer, sharing insights into their creative process. It’s a friendly approach that adds a personal touch to your brand identity.

10. User-Generated Content Showcases

Ever see content created by your customers and think, “This is awesome!”? 

“User-Generated Content Showcases” videos let you feature and celebrate content produced by your audience, giving them a spotlight! Collect and showcase videos, photos, or testimonials from your customers using your product or service. For instance, if you sell outdoor gear, compile clips of customers using your gear on their adventures. This not only serves as social proof but also creates a sense of community around your brand. These videos highlight the real experiences of your customers, making your brand more relatable and encouraging others to share their stories. It’s a powerful way to show appreciation for your customers and build a strong community around your products.

11. Sustainability and Corporate Social Responsibility

Interested in showcasing your commitment to making a positive impact? “Sustainability and Corporate Social Responsibility” videos allow you to highlight your eco-friendly practices and social initiatives, sharing your brand’s values with the world! Create videos that showcase your efforts towards sustainability, whether it’s reducing carbon footprint, using eco-friendly materials, or supporting social causes. For instance, if your company actively participates in community projects, create a video documenting those efforts. This not only demonstrates your commitment to responsible business practices but also resonates with environmentally conscious and socially aware consumers. These videos are a powerful way to build a positive brand image and connect with consumers who prioritize ethical and sustainable choices.

12. Teasers for Upcoming Products or Events

Building anticipation for something new? “Teasers for Upcoming Products or Events” videos are a great way to create excitement and curiosity among your audience. It’s like offering them a sneak peek into the future! Create short teaser videos that provide glimpses of upcoming products, services, or events. For example, if you’re launching a new tech gadget, tease its features without revealing everything. This not only generates buzz but also keeps your audience eagerly anticipating the full reveal. Teasers can also be used for events like product launches, sales, or special announcements, adding an element of mystery and exclusivity. These marketing videos serve as effective tools to build hype and keep your audience engaged and intrigued.

13. Seasonal and Holiday Content

Looking to add a festive touch to your content strategy? “Seasonal and Holiday Content” videos are a delightful way to connect with your audience during special times of the year. It’s like wrapping your content in a holiday-themed bow! Create videos tailored to specific seasons or holidays, incorporating relevant themes and messages. For example, during the holidays, you could produce a video showcasing your team exchanging gifts or expressing gratitude. These videos not only resonate with the current mood but also show that your brand is in tune with the spirit of the season. By creating content that aligns with seasonal vibes, you can create a sense of joy, community, and relatability with your audience.

14. Product Comparison Guides

Helping your audience make informed decisions is crucial, and “Product Comparison Guides” videos are an excellent way to assist them. It’s like providing a roadmap for their purchasing journey! Create videos that compare your products or services with others in the market. For instance, if you’re in the tech industry, make a video highlighting the key features and benefits of your product compared to similar offerings. These videos empower your audience with valuable information, showcasing what sets your brand apart. By presenting a side-by-side comparison, you make it easier for viewers to understand the unique value your products or services bring to the table, aiding them in making confident choices.

15. Tips for Getting the Most Out of Your Product

After purchasing a product, customers often want to know how to maximize its benefits. “Tips for Getting the Most Out of Your Product” videos provide valuable insights and suggestions. It’s like having a guide to unlock the full potential of your purchase! Create videos offering practical tips, tricks, and creative ideas for using your product effectively. For example, if you sell kitchen appliances, demonstrate various ways to use a particular gadget for different recipes. These videos not only enhance the customer experience but also showcase your commitment to customer satisfaction. By sharing expert tips, you position your brand as a helpful resource, building trust and loyalty with your audience.

16. Educational How-To Guides

Empowering your audience with knowledge is a great way to add value, and “Educational How-To Guides” videos are perfect for this. It’s like providing your viewers with a practical guidebook! Create videos that offer step-by-step instructions, tips, and demonstrations related to your products or industry. For instance, if your business is in the software industry, make a video tutorial on how to use a specific feature of your software. These videos not only showcase your expertise but also position your brand as a helpful resource. By providing educational content, you contribute to your audience’s skill development and establish your brand as a go-to source for valuable information.


In conclusion, selecting the right topic is key when creating effective marketing videos. So, make a smart choice! Consider your goals, brand, and audience. We’ve provided you with a long list of interesting topics you can choose from; now, it’s all on you to make it happen. 

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